PCADE Profile Card’s are Baseball Rookie Cards for the Digital Marketer
Our team has been working hard to provide the community with a single overall metric that will help brands understand who they are working with, we’re calling it the PCADE (PPC Ad Experience) Profile. At the moment we’re pulling in a few metrics available to us via the Google Ads API including a few data points of our own to produce a metric that summarizes your skill set as a PPC expert, kind of like a white belt in martial arts or your RBI stats as a Rookie. Eventually the goal would be to pull in ad-spend stats and account age across all available platforms to be included in the formula. Our first prototype is below.
Here is where it gets fun and exciting. Imagine being able to MINT yourself as an NFT. Yes, I said it. Soon you are going to be able to mint your PCADE profile as an NFT. We’ve been working silently in the background regarding this idea and we’ve finally figured out a way to do it. You are probably asking yourself, “What’s the point of this?” I can think of a few but it’s probably easily to let the community decide for themselves how something like this could be used. As of right now, we’re gonna spend our time making the concept a reality first. But I can tease you with an interesting concept. As the blockchain technology continues to revolutionize how we think of games and finance, eventually it will start to touch on the digital marketing industry and how Agency’s and brands start to do business, evolving the way a typical marketing contract gets executed. At the moment, its still pen and paper with a promise to pay the PPC expert a sum of money based on percentage of ad-spend or hours worked. That traditional contract may soon evolve itself into a smart contract and find itself being transacted on a new blockchain marketplace for digital marketing projects. Guess what, your PCADE Profile NFT now has utility. What kind of utility? That has yet to be determined. However, if we take some of the current NFT/Blockchain projects, we know that some NFT’s are being sold as collectables, a boost in rewards, for staking and earning tokens and the list of use cases continue to grow. There is potential for a buyer to invest in your rookie card now in exchange for something in the future. Not only that, how cool would it be to own your view own NFT PCADE Card. How cool would you be in the metaverse!?
If you’ve been in digital marketing for a while you’ll know that to get established it takes a long time. It’s also hard to get the big contracts and those big contracts are usually reserved for the massive agencies that have a large team. We want to even the playing field with our PCADE profile. In the future you’ll be able to let your PCADE profile card do all the talking.
It’s a long road ahead but we will be releasing updates as we start to deploy all of these cool new features. I can tell you the PCADE Profile itself will be release shortly, sorry No ETA yet. Following that deployment we will be testing the minting of the PCADE Profile’s directly onto the blockchain. All users will at least be able to mint one PCADE Profile NFT to start and play around with. Since the concept is very new, we haven't yet decided on the limitations.
Stay tuned for more news.